FUNDAMENTALS OF MARKETING – MARKETING AND SALESMANSHIP 1 (Elective 2 Subject)

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Authors Name Dr. Shaila Bootwala
ISBN 13 9789389108538
Publisher Nirali Prakashan
Edition Second
Pages 110
Language English
Publishing Year Jul-20

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Description

1. Introduction to Market and Marketing

2. Market Segmentation and Marketing Mix

3. Product Mix and Price Mix

4. Place Mix and Promition Mix

Additional information
Weight 122 g
Dimensions 22 × 15 × 1 cm
Language

English

Semester - Year

Semester 1 (First Year – FY)

University

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