MARKETING STRATEGY (MBA Semester 4)

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Authors Name Dr. Neha S. Puranik, Dr. Prashant D. Mohite, Dr. Leena S. Modi (Gandhi)
ISBN 13 9789361090721
Publisher Nirali Prakashan
Edition First
Pages 168
Language English
Publishing Year Jan-24

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SKU: N5190 Categories: , ,

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Description

1. Introduction to Marketing Strategy
2. Marketing for Customer Advantage and Value Creation
3. Pricing-The Ultimate Marketing Strategy
4. Vibrant Scope of Marketing Strategy
5. Executing Marketing Plan

Additional information
Weight 240 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY)

University

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