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DIGITAL MARKETING – 2 [Marketing Management Specialisation] – MBA – Semester 3

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Authors Name	Nitin C. Kamat, Dr. Shilpa Kulkarni, Dr. Abhay S. Kinikar, Pramod Jejurikar, Prakash B. Narke, Deepak V. Majgaonkar
ISBN 13	9789390437023
Publisher	Nirali Prakashan
Edition	First
Pages	186
Language	English
Publishing Year	Sep-20

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SKU: N4804 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA, M.B.A, Semester 3

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Description

1. Digital Marketing It’s Role in Global Context,
2. Applying Segmentation, Targeting and Positioning to Digital Marketing,
3. Search Engine Optimization (SEO) Tools and Techniques,
4. Applying Segmentation, Targeting and Positioning to Digital Marketing,
5. Social Media Marketing,
6. Case studies,
Appendix.

Additional information

Weight	280 g
Dimensions	18 × 1 × 24 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 3 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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eBook

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Both (Print & eBook) ₹75

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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DIGITAL MARKETING – 2 [Marketing Management Specialisation] – MBA – Semester 3

Print version ₹200 ₹170

eBook ₹200 ₹140

Both (Print & eBook) ₹400 ₹240

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