PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL – MKT- 02) – For All Indian Universities

165.00

MBA Sem 2 Textbook
PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL – MKT- 02) – For All Indian Universities

165.00

Authors Name Ameya Patil
ISBN 13 9789389944419
Publisher
Edition First
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Pages 166
Language English
Publishing Year Feb-20
Email on info@pragationline.com if e-book is not found.
Description

1. Product Management
2. Product Strategy
3. Brand Management and Brand Equity
4. Planning and Implementing Brand Marketing Programmes
5. Growing and Sustaining Brand Equity
* Model Question Paper

Additional information
Weight 240 g
Dimensions 25 × 18 × 1.5 cm
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