Authors Name | Henry Assael |
ISBN 13 | 9788131500361 |
Publisher | Cengage |
Edition | 6th |
Pages | |
Language | English |
Publishing Year |
Email on info@pragationline.com if e-book is not found.
Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
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Reference Textbooks |
BBA/BBA(CA)/BBA(IB)/MBA/MCA / Management |
Table Of Contents:
Part I: Consumer Behavior: A Managerial and Consumer Perspective. Part II:Complex Decision Making: The Purchase Process and Consumption Experience. Part III: The Individual Consumer: Cognitive and Experiential Processes. Part IV: The Individual Consumer: Characteristics and Lifestyles. Part V: Consumers and Cultural Influences. Part VI: Group Influences. |
Weight | 1015 g |
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