QUALITATIVE RESEARCH METHODS – MBA – General Elective (GE-UL-10) – For All Indian Universities

1. Qualitative Research
2. Qualitative Research Designs
3. Qualitative Research Methods
4. Projective Techniques
5. Qualitative Criteria in Qualitative Research

About the Book :

This book is especially designed for MBA students. Those who wish to pursue career in management research, or solve management problems involving qualitative aspect in the organizations, can find this book as an important resource. Although the subject is bit complicated to understand, the authors have tried to make it simple, interesting and readable with the help of cases, diagrams and pictures. We have made sincere efforts in structuring this book in precise and accurate manner.