PHARMA MARKETING MANAGEMENT (Final Year BPharm Semester 8)

₹240.00

Authors Name	Dr. Uday Raj Sharma , Dr. Divakar Gole
ISBN 13	9789354510618
Publisher	Nirali Prakashan
Edition	First
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Pages	226
Language	English
Publishing Year	Mar-21

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SKU: N5663 Categories: B Pharmacy As Per P.C.I Regulations Syllabus, Pharmacy, Semester 8 (Final Year BPharm)

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Description

1. Marketing and Pharmaceutical Market
2. Product Decision
3. Promotion
4. Pharmaceutical Marketing Channels and Professional Sales Representative
5. Pricing and Emerging Concepts in Marketing
6. The Organization
7. Management
8. Good Manufacturing Practice
9. ICH Guidelines
10. Ethics in Pharmacy
Question and Answers
Multiple Choice Questions
Bibliography