PHARMA MARKETING MANAGEMENT (Final Year BPharm Semester 8)

240.00

Authors Name Dr. Uday Raj Sharma , Dr. Divakar Gole
ISBN 13 9789354510618
Publisher Nirali Prakashan
Edition First
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Pages 226
Language English
Publishing Year Mar-21
Email on info@pragationline.com if e-book is not found.
Description

1. Marketing and Pharmaceutical Market
2. Product Decision
3. Promotion
4. Pharmaceutical Marketing Channels and Professional Sales Representative
5. Pricing and Emerging Concepts in Marketing
6. The Organization
7. Management
8. Good Manufacturing Practice
9. ICH Guidelines
10. Ethics in Pharmacy
Question and Answers
Multiple Choice Questions
Bibliography

Additional information
Weight 320 g
Dimensions 25 × 19 × 2 cm
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