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BASICS OF MARKETING

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Authors Name	Dr. E. B. Khedkar , Pushkar Aurangabadkar
ISBN 13	9789389406276
Publisher	Nirali Prakashan
Edition	Third
Pages	194
Language	English
Publishing Year	Jan-2023

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SKU: N4775 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA, M.B.A, Semester 1

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Description

1. Introduction to Marketing

2. Marketing Environment

3. Segmentation, Target Marketing and Positioning

4. Consumer Behaviour

5. Marketing Mix and Product Life Cycle

Additional information

Weight	300 g
Dimensions	25 × 18 × 2 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 1 (First Year – FY)
University	Savitribai Phule Pune University (SPPU)

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Print version

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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eBook

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Both (Print & eBook) ₹75

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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BASICS OF MARKETING

Print version ₹250 ₹212.5

eBook ₹250 ₹175

Both (Print & eBook) ₹500 ₹300

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