ADVERTISING AND SALES PROMOTION – PRAGATI – Guide Format

Authors Name A TEAM OF EMINENT PROFESSORS
ISBN 13 -
Publisher
Edition First
Pages 100
Language English
Publishing Year Jan-20

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Print version 85
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Description

1 Introduction and measurement of effective advertising
2 Copy desicions
3 Media decisions
4 Sales promotion and brand equity
5 Role of information technology in advertising & sales promotion

Additional information
Weight 160 g
Dimensions 18 × 0.5 × 24 cm

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    Pragati Advertising and Sales Promotion - BBA Semester 6 Textbooks
    ADVERTISING AND SALES PROMOTION – PRAGATI – Guide Format