PRINCIPLES OF MARKETING

160.00

Authors Name Dr. Shaila Bootwala
Edition First
Publishing Year Dec-19
Pages 160
ISBN 9789389686654
Language English
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1. Concepts and Functions of Marketing
2. Marketing Environment and Marketing Segmentation
3. Constituents Marketing Mix
4. Classification and Types of Markets
* Appendix (Objective Questions)
* Model Question Paper

Weight 235 g
Dimensions 25 × 18 × 1.5 cm

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