PRINCIPLES OF MARKETING

160.00

FY BBA & BBA IB Semester 2 Textbook
PRINCIPLES OF MARKETING

160.00

Authors Name Dr. Shaila Bootwala
ISBN 13 9789389686654
Publisher
Edition First
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Pages 160
Language English
Publishing Year Dec-19
Email on info@pragationline.com if e-book is not found.
Description

1. Concepts and Functions of Marketing
2. Marketing Environment and Marketing Segmentation
3. Constituents Marketing Mix
4. Classification and Types of Markets
* Appendix (Objective Questions)
* Model Question Paper

Additional information
Weight 235 g
Dimensions 25 × 18 × 1.5 cm
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