Pragati Advertising and Sales Promotion - BBA Semester 6 Textbooks

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ADVERTISING AND SALES PROMOTION – PRAGATI – Guide Format

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Authors Name	A TEAM OF EMINENT PROFESSORS
ISBN 13	-
Publisher
Edition	First
Pages	100
Language	English
Publishing Year	Jan-20

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SKU: P1926 Categories: BBA, BBA/BBA(CA)/BBA(IB)/MBA/MCA, Semester 6 (TYBBA - Third Year)

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Description

1 Introduction and measurement of effective advertising
2 Copy desicions
3 Media decisions
4 Sales promotion and brand equity
5 Role of information technology in advertising & sales promotion

Additional information

Weight	160 g
Dimensions	18 × 0.5 × 24 cm

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Both (Print & eBook) ₹75

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
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eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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ADVERTISING AND SALES PROMOTION – PRAGATI – Guide Format

Print version ₹85

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Print version

Print version

eBook

Both (Print & eBook) ₹75