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PRINCIPLES OF MARKETING (BBA & BBA (IB) Semester 2)

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Authors Name	Dr. Shaila Bootwala
ISBN 13	9789389686654
Publisher	Nirali Prakashan
Edition	Third
Pages	168
Language	English
Publishing Year	Feb-2023

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SKU: N4902-A Categories: BBA, BBA IB (International Business) / BBM, BBA/BBA(CA)/BBA(IB)/MBA/MCA, Semester 2 (FYBBA - First Year), Semester 2 (FYBBA IB - First Year)

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Description

1. Concepts and Functions of Marketing
2. Marketing Environment and Marketing Segmentation
3. Constituents Marketing Mix
4. Classification and Types of Markets
* Appendix (Objective Questions)
* Model Question Paper

Additional information

Weight	235 g
Dimensions	25 × 18 × 1.5 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 2 (First Year – FY)
University	Savitribai Phule Pune University (SPPU)

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eBook

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Both (Print & eBook) ₹75

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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PRINCIPLES OF MARKETING (BBA & BBA (IB) Semester 2)

Print version ₹195 ₹165.75

eBook ₹195 ₹136.5

Both (Print & eBook) ₹390 ₹234

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