ADVERTISING AND SALES PROMOTION

Authors Name MOHD FAZIL SHAREEF , DR S BOOTWALA
ISBN 13 9789351648413
Publisher
Edition Second
Pages 164
Language English
Publishing Year Jan-20

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Print version 170
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Description

1 Introduction and measurement of effective advertising
2 Copy Decision
3 Media Decision
4 Sales promotion and brand equity
5 Role of information technology in advertising and sales promotion

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