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MARKETING MANAGEMENT PAPER 3 – TY BCom (2015 Syllabus)

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Authors Name	DR SHAILA BOOTWALA , SAMEER MITHA
ISBN 13	9789351645535
Publisher
Edition	Fourth
Pages	165
Language	English
Publishing Year	July 19

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SKU: N1753 Categories: B.Com / M.Com (Commerce), Bachelor of Commerce (BCom), Savitribai Phule Pune University (SPPU)

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Description

TERM I :
1 Fundamentals of Advertising And Advertising Media
2 Appeals And Approaches in Advertisement
3 Brand Management
4 Industrial Marketing
TERM II :
5 Marketing Research
6 Distribution Management
7 Target Marketing
8 Marketing Control

Additional information

Weight	190 g
Dimensions	25 × 18 × 2 cm

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Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
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MARKETING MANAGEMENT PAPER 3 – TY BCom (2015 Syllabus)

Print version ₹165

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Print version

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Both (Print & eBook) ₹75