CUSTOMER RELATIONSHIP MANAGEMENT (MBA Semester 4)

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Authors Name Vitthal D. Pandhare
ISBN 13 9789354511554
Publisher Nirali Prakashan
Edition First
Pages 257
Language English
Publishing Year January 2024

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SKU: N5180-A Categories: , ,
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Description

1. Introduction of CRM and its Fundamentals
2. Customer Acquisition and Retention
3. CRM Mechanics
4. Overview of CRM in B2C and B2B Market
5. Implementation of CRM and Future Trends in CRM
APPENDIX I-Multiple Choice Questions
APPENDIX II-New Points in the New Syllabus

Additional information
Weight 310 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY)

University

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