| Authors Name | Dr. Shaila Bootwala |
| ISBN 13 | 9789390596065 |
| Publisher | Nirali Prakashan |
| Edition | Second |
| Pages | 152 |
| Language | English |
| Publishing Year | Apr-2022 |
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ADVERTISING AND PROMOTION MANAGEMENT (SY BBA Semester 4)
Description
1. Introduction and Advertising Effectiveness
2. Copy and Media Decisions
3. Promotion Management
4. On-line Advertising
Additional information
| Weight | 230 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 4 (Second Year – SY) |
| University |
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