ADVERTISING AND PROMOTION MANAGEMENT (SY BBA Semester 4)

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Authors Name Dr. Shaila Bootwala
ISBN 13 9789390596065
Publisher Nirali Prakashan
Edition Second
Pages 152
Language English
Publishing Year Apr-2022

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Description

1. Introduction and Advertising Effectiveness
2. Copy and Media Decisions
3. Promotion Management
4. On-line Advertising

Additional information
Weight 230 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY)

University

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    SY BBA Semester 4 Textbook
    ADVERTISING AND PROMOTION MANAGEMENT (SY BBA Semester 4)