ADVERTISING AND PROMOTION MANAGEMENT (SY BBA Semester 4)

160.00

Authors Name Dr. Shaila Bootwala
Edition First
Publishing Year Jan-21
Pages 152
ISBN 9789390596065
Language English
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Description

1. Introduction and Advertising Effectiveness
2. Copy and Media Decisions
3. Promotion Management
4. On-line Advertising

Additional information
Weight 230 g
Dimensions 24 × 18 × 1 cm
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