INTEGRATED MARKETING COMMUNICATIONS – MBA – Marketing Management Specialisation (SE – IL – MKT- 01) – For All Indian Universities

170.00

MBA Sem 2 Textbook
INTEGRATED MARKETING COMMUNICATIONS – MBA – Marketing Management Specialisation (SE – IL – MKT- 01) – For All Indian Universities

170.00

Authors Name Dr. Shaila Bootwala
ISBN 13 9789389944211
Publisher
Edition First
Buy E-Book (PDF) [Click on Logo >>]

Pages 173
Language English
Publishing Year Feb-20
Email on info@pragationline.com if e-book is not found.
Description

1. Integrated Marketing Communication
2. Advertising-I
3. Advertising-II
4. Sale Promotion
5. Public Relations, Publicity and Corporate Advertising
* Model Question Paper

Additional information
Weight 245 g
Dimensions 25 × 18 × 1.5 cm
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