PRINCIPLES OF MARKETING (BBA & BBA (IB) Semester 2)

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Authors Name Dr. Shaila Bootwala
ISBN 13 9789389686654
Publisher Nirali Prakashan
Edition Third
Pages 168
Language English
Publishing Year Feb-2023

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Description

1. Concepts and Functions of Marketing
2. Marketing Environment and Marketing Segmentation
3. Constituents Marketing Mix
4. Classification and Types of Markets
* Appendix (Objective Questions)
* Model Question Paper

Additional information
Weight 235 g
Dimensions 25 × 18 × 1.5 cm
Language

English

Publisher

Semester - Year

Semester 2 (First Year – FY)

University

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