Authors Name | Paul E Green, Donald S Tull, Gerald Albaum |
ISBN 13 | 9788120307575 |
Publisher | Prentice Hall of India |
Edition | 5TH |
Pages | |
Language | English |
Publishing Year |
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Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
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Reference Textbooks |
Management |
Table of Contents :
Preface PART I PROBLEM FORMULATION Marketing research—content and strategy PART II TECHNIQUES OF OBTAINING DATE Information from respondents PART IV ADVANCED TECHNIQUES IN ANALYZING ASSOCIATIVE DATA Other techniques for analyzing criterion-predictor association PART V SELECTED ACTIVITIES IN MARKETING RESEARCH Forecasting procedures in marketing research Appendix a — Statistical Tables Index |
Weight | 1050 g |
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