RETAIL MARKETING (MBA Semester 4)

160.00

Authors Name Dr. Kirti Dang Longani , Dr. Madhuri Shete
ISBN 13 9789354511103
Publisher Nirali Prakashan
Edition First
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Pages 158
Language English
Publishing Year Mar-21
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Description

1. Introduction to Retailling
2. Retail Marketing Strategies
3. Retail Administration and Planning
4. Retail Marketing Communication and Pricing
5. Customer Relationship Management and Recent Trend in Retailing

Additional information
Weight 225 g
Dimensions 25 × 19 × 2 cm
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