| Authors Name | Dr. Uday Raj Sharma , Dr. Divakar Gole |
| ISBN 13 | 9789354510618 |
| Publisher | Nirali Prakashan |
| Edition | First |
| Pages | 226 |
| Language | English |
| Publishing Year | Mar-21 |
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PHARMA MARKETING MANAGEMENT (Final Year BPharm Semester 8)
Description
1. Marketing and Pharmaceutical Market
2. Product Decision
3. Promotion
4. Pharmaceutical Marketing Channels and Professional Sales Representative
5. Pricing and Emerging Concepts in Marketing
6. The Organization
7. Management
8. Good Manufacturing Practice
9. ICH Guidelines
10. Ethics in Pharmacy
Question and Answers
Multiple Choice Questions
Bibliography
Additional information
| Weight | 320 g |
|---|---|
| Dimensions | 25 × 19 × 2 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 8 (Final Year) |
| University |
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