INTEGRATED MARKETING COMMUNICATIONS – MBA – Marketing Management Specialisation (SE – IL – MKT- 01) – For All Indian Universities

170.00

Authors Name Dr. Shaila Bootwala
Edition First
Publishing Year Feb-20
Pages 173
ISBN 9789389944211
Language English
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1. Integrated Marketing Communication
2. Advertising-I
3. Advertising-II
4. Sale Promotion
5. Public Relations, Publicity and Corporate Advertising
* Model Question Paper

Weight 245 g
Dimensions 25 × 18 × 1.5 cm

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