INTEGRATED MARKETING COMMUNICATIONS – MBA – Marketing Management Specialisation (SE – IL – MKT- 01) – For All Indian Universities

Authors Name Dr. Shaila Bootwala
ISBN 13 9789389944211
Publisher Nirali Prakashan
Edition First
Pages 173
Language English
Publishing Year Apr-2023

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SKU: N4787 Categories: , ,
Print version 240
  • Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order

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Description

1. Integrated Marketing Communication
2. Advertising-I
3. Advertising-II
4. Sale Promotion
5. Public Relations, Publicity and Corporate Advertising
* Model Question Paper

Additional information
Weight 245 g
Dimensions 25 × 18 × 1.5 cm
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