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1. Introduction to Service Sector
2. Service Consumer Behaviour
3. Marketing Mix and Service Product Development
4. Quality Management in Services
APPENDIX: Multiple Choice Questions
References for Chapters
| Weight | 190 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 6 (Third Year TY) |
| University |
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