INTERNATIONAL SERVICE MANAGEMENT (Third Year TY BBA (IB) Semester 6)

140.00

INTERNATIONAL SERVICE MANAGEMENT (Third Year TY BBA (IB) Semester 6)

140.00

Authors Name Diya Tanmay Devare
ISBN 13 9789354513428
Publisher Nirali Prakashan
Edition First
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Pages 136
Language English
Publishing Year Jan-22

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Description

1. Introduction to Service Sector
2. Service Consumer Behaviour
3. Marketing Mix and Service Product Development
4. Quality Management in Services
APPENDIX: Multiple Choice Questions
References for Chapters

Additional information
Weight 190 g
Dimensions 24 × 18 × 1 cm
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