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| Authors Name | Diya Tanmay Devare |
| ISBN 13 | 9789354513428 |
| Publisher | Nirali Prakashan |
| Edition | Second |
| Pages | 136 |
| Language | English |
| Publishing Year | Apr-2023 |
Email on info@pragationline.com if e-book is not found.
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INTERNATIONAL SERVICE MANAGEMENT (Third Year TY BBA (IB) Semester 6)
Description
1. Introduction to Service Sector
2. Service Consumer Behaviour
3. Marketing Mix and Service Product Development
4. Quality Management in Services
APPENDIX: Multiple Choice Questions
References for Chapters
Additional information
| Weight | 190 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 6 (Third Year TY) |
| University |
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