MARKETING MANAGEMENT – Elective – Second Year B.Com. – Semester 3

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Authors Name Dr. Shaila Bootwala
Edition First
Publishing Year Jul-20
Pages 104
ISBN 9789390225200
Language English
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Description

1. Elements of Marketing Management,
2. Marketing Strategy and Consumer Behaviour,
3. Marketing Planning,
4. Marketing Research.

Additional information
Weight 200 g
Dimensions 14 × 1 × 22 cm
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