RESEARCH METHODOLOGY FOR BUSINESS – MCom – Part 2 – Semester 3 – Core Course

240.00

Authors Name Dr. Mahesh Kulkarni
Edition First
Publishing Year Sep-20
Pages 226
ISBN 9789390437191
Language English
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1. Introduction to Business Research
2. Formulation of the Research Problem, Development of the Research Hypotheses, Research Design and Sampling
3. Data collection, Measurement and Scaling, Processing of Data: Sources of Data Collection
4. Research Report and Mode of Citation and Bibliography

Weight 325 g
Dimensions 18 × 1 × 24 cm

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