RECENT ADVANCES IN MARKETING (Mcom Part 2 Semester 4)

Preview Book

Authors Name Dr. Shaila Bootwala , Dr. Uzma Irfan Shaikh
ISBN 13 9789390596034
Publisher Nirali Prakashan
Edition First
Pages 54
Language English
Publishing Year Jan-21

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Description

1. Marketing Strategy,
2. Sustainable Marketing and Value through Customer Service,
3. Recent trends, Changes and Challenges of Digital Marketing,
4. Delivering Service through Intermediaries and Modern E-channels

Additional information
Weight 80 g
Dimensions 24 × 18 × 0.5 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY)

University

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      Second Year Semester 4 Textbook
      RECENT ADVANCES IN MARKETING (Mcom Part 2 Semester 4)