INTERNATIONAL MARKETING – MCom – Part 2 – Semester 3

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Authors Name Dr. Shaila Bootwala, Fazil Mohammed Shareef MQ
ISBN 13 9789390437740
Publisher Nirali Prakashan
Edition First
Pages 80
Language English
Publishing Year Sep-20

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Description

1. Introduction
2. International Marketing Environment
3. International Marketing Mix and Segmentation
4. Procedural Aspect of Export Documentation and arranging Finance for Exports

Additional information
Weight 130 g
Dimensions 18 × 0.5 × 24 cm
Language

English

Publisher

Semester - Year

Semester 3 (Second Year – SY)

University

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    Second Year Mcom Semester 3 Textbook
    INTERNATIONAL MARKETING – MCom – Part 2 – Semester 3