QUALITATIVE RESEARCH METHODS – MBA – General Elective (GE-UL-10) – For All Indian Universities


Authors Name Dr. Archana R. Salve , Dr. Padmalochana Bisoyi , Dr. Dipti S. Barge
Edition First
Publishing Year Mar-20
Pages 76
ISBN 9789389944457
Language English
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1. Qualitative Research
2. Qualitative Research Designs
3. Qualitative Research Methods
4. Projective Techniques
5. Qualitative Criteria in Qualitative Research

About the Book :

This book is especially designed for MBA students. Those who wish to pursue career in management research, or solve management problems involving qualitative aspect in the organizations, can find this book as an important resource. Although the subject is bit complicated to understand, the authors have tried to make it simple, interesting and readable with the help of cases, diagrams and pictures. We have made sincere efforts in structuring this book in precise and accurate manner.

Additional information
Weight 126 g
Dimensions 25 × 18 × 1 cm
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