| Authors Name | Ameya Patil |
| ISBN 13 | 9789389944419 |
| Publisher | Nirali Prakashan |
| Edition | First |
| Pages | 166 |
| Language | English |
| Publishing Year | Apr-2023 |
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PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL – MKT- 02) – For All Indian Universities
Description
1. Product Management
2. Product Strategy
3. Brand Management and Brand Equity
4. Planning and Implementing Brand Marketing Programmes
5. Growing and Sustaining Brand Equity
* Model Question Paper
Additional information
| Weight | 240 g |
|---|---|
| Dimensions | 25 × 18 × 1.5 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 2 (First Year – FY) |
| University |
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