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1. Product Management
2. Product Strategy
3. Brand Management and Brand Equity
4. Planning and Implementing Brand Marketing Programmes
5. Growing and Sustaining Brand Equity
* Model Question Paper
| Weight | 240 g |
|---|---|
| Dimensions | 25 × 18 × 1.5 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 2 (First Year – FY) |
| University |
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BBA/BBA(CA)/BBA(IB)/MBA/MCA
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