PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL – MKT- 02) – For All Indian Universities

165.00

Authors Name Ameya Patil
Edition First
Publishing Year Feb-20
Pages 166
ISBN 9789389944419
Language English
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Description

1. Product Management
2. Product Strategy
3. Brand Management and Brand Equity
4. Planning and Implementing Brand Marketing Programmes
5. Growing and Sustaining Brand Equity
* Model Question Paper

Additional information
Weight 240 g
Dimensions 25 × 18 × 1.5 cm
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