PRAGATI PRINCIPLES OF MARKETING

Authors Name Team of Eminent Professors
ISBN 13
Publisher
Edition First
Pages 148
Language English
Publishing Year Dec-19

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Print version 75
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Description

1. Concepts and Functions of Marketing
2. Marketing Environment and Marketing Segmentation
3. Constituents Marketing Mix
4. Classification and Types of Markets
* Appendix (Objective Questions)
* Model Question Paper

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