DIGITAL MARKETING – 2 [Marketing Management Specialisation] – MBA – Semester 3

200.00

Authors Name Nitin C. Kamat, Dr. Shilpa Kulkarni, Dr. Abhay S. Kinikar, Pramod Jejurikar, Prakash B. Narke, Deepak V. Majgaonkar
Edition First
Publishing Year Sep-20
Pages 186
ISBN 9789390437023
Language English
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Description

1. Digital Marketing It’s Role in Global Context,
2. Applying Segmentation, Targeting and Positioning to Digital Marketing,
3. Search Engine Optimization (SEO) Tools and Techniques,
4. Applying Segmentation, Targeting and Positioning to Digital Marketing,
5. Social Media Marketing,
6. Case studies,
Appendix.

Additional information
Weight 280 g
Dimensions 18 × 1 × 24 cm
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