Authors Name Nitin Kamat , Dr. Swati Mujumdar , Dr. Anil Keskar , Chinmay Kamat , Pramod Jejurikar
Edition First
Publishing Year Mar-17
Pages 496
ISBN 9789386353603
Language English
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Part I E Business And E Commerce Environment
1 Introduction to E Environment
2 Creating an Integrated E Commerce Strategy
3 Constructing an E Business Design Development and Management
4 Building and E Business
5 E Commerce Laws
6 Laws Of Cyberspace
7 Ethical Social And Global Issues
8 The Conduct and Regulation Of E Commerce
Part II Marketing Environment
9 Basics Of Internet Marketing
10 E Marketing Environment
11 Online Consumer Behaviour Analysis
12 Product Mix Of Marketing
13 Customer Relationship Management
14 Social Media Marketing
Part III Human Resource Environment
15 Human Resource Environment
16 Management Information Systems And HRIS
17 Implementation Of HRIS
18 HRIS Application
19 Other HRIS Applications
20 Emerging Trends in HRIS

Weight 570 g
Dimensions 25 × 18 × 4 cm