CONSUMER BEHAVIOUR AND SALES MANAGEMENT – Marketing Management Elective – SYBBA – Semester 3

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Authors Name Dr. Shaila Bootwala , Ms. Uzma Irfan Shaikh
Edition First
Publishing Year Jul-20
Pages 64
ISBN 9789390225422
Language English
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Description

1. Introduction and Determinants of Consumer Behaviour
2. Consumer Decision Making Process
3. Basics to Sales Management & its Organization
4. Training, Managing & Motivating the Sales Force

Additional information
Weight 115 g
Dimensions 18 × 0.5 × 24 cm
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