| Authors Name | Dr. Shaila Bootwala , Ms. Uzma Irfan Shaikh |
| Edition | First |
| Publishing Year | Jul-20 |
| Pages | 64 |
| ISBN | 9789390225422 |
| Language | English |
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(PDF Version) |
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CONSUMER BEHAVIOUR AND SALES MANAGEMENT – Marketing Management Elective – SYBBA – Semester 3
₹75.00
Description
1. Introduction and Determinants of Consumer Behaviour
2. Consumer Decision Making Process
3. Basics to Sales Management & its Organization
4. Training, Managing & Motivating the Sales Force
Additional information
| Weight | 115 g |
|---|---|
| Dimensions | 18 × 0.5 × 24 cm |
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