1. Introduction and Determinants of Consumer Behaviour
2. Consumer Decision Making Process
3. Basics to Sales Management & its Organization
4. Training, Managing & Motivating the Sales Force
Authors Name | Dr. Shaila Bootwala , Ms. Uzma Irfan Shaikh |
Edition | First |
Publishing Year | Jul-20 |
Pages | 64 |
ISBN | 9789390225422 |
Language | English |
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