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1. Introduction to Marketing
2. Marketing Environment
3. Segmentation, Target Marketing and Positioning
4. Consumer Behaviour
5. Marketing Mix and Product Life Cycle
| Weight | 300 g |
|---|---|
| Dimensions | 25 × 18 × 2 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 1 (First Year – FY) |
| University |
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BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA CA (Computer Application)
BBA/BBA(CA)/BBA(IB)/MBA/MCA
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