MARKETING MANAGEMENT – Elective – Second Year B.Com. – Semester 3

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Authors Name Dr. Shaila Bootwala
ISBN 13 9789390225200
Publisher Nirali Prakashan
Edition First
Pages 104
Language English
Publishing Year Jul-20

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Description

1. Elements of Marketing Management,
2. Marketing Strategy and Consumer Behaviour,
3. Marketing Planning,
4. Marketing Research.

Additional information
Weight 200 g
Dimensions 14 × 1 × 22 cm
Language

English

Semester - Year

Semester 3 (Second Year – SY)

University

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