MARKETING MANAGEMENT PAPER 3 – TY BCom (2015 Syllabus)

Authors Name DR SHAILA BOOTWALA , SAMEER MITHA
ISBN 13 9789351645535
Publisher
Edition Fourth
Pages 165
Language English
Publishing Year July 19

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Print version 165
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Description

TERM I :
1 Fundamentals of Advertising And Advertising Media
2 Appeals And Approaches in Advertisement
3 Brand Management
4 Industrial Marketing
TERM II :
5 Marketing Research
6 Distribution Management
7 Target Marketing
8 Marketing Control

Additional information
Weight 190 g
Dimensions 25 × 18 × 2 cm

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